Smith
- SM01
- Smith Electric Vehicles
- Brand Identity System
Smith Electric Vehicles, a manufacturer of electric trucks, approached Ashby to reimagine their brand. The company, founded in the north of England in 1920, was the world’s oldest manufacturer of electric vehicles. The project involved the redesign of the logo, badging for their vehicles, and applications of the new brand to printed and digital collateral including the website and owner manuals.
